How would you like a low-cost showroom that is open 24/7 and highlights your small business, non-profit or municipality? In days gone by, this would have been a pipe dream but thanks to the internet it is entirely possible. We are talking websites and if you don’t have one or if yours is outdated and clunky you are missing out! Here are a few reasons why having a website is so important.
Utilize your website to display products, services and information about you and your business. This allows current and future clients to get to know you and what you have to offer. Simply look at your website as an electronic version of a brochure. The exception is you can provide a LOT more information than you can on traditional print methods. It can’t be denied that today’s consumer does a significant amount of their decision making online. In fact, many already have a decision made before contacting you based upon your online presence.
Consumers today look at websites as a form of trust factor. If you don’t have a website many will move on to another potential entity to do business with. Not only are you harder to find if you do not have an online presence but there is a stigma that comes along with a website. In our digital age consumers look upon those without websites as being somewhat out of touch. Don’t be one of them!
Have you ever heard the saying, “Don’t take my word for it?” Your website can act as a testimonial goldmine. People want to know a bit about you and how you work. The most common way of gaining a new client is through word of mouth. Traditionally consumers did this by asking friends and family their experience with a business. For your business, your website can drive more new customers by leveraging the the use of portfolio pages and online testimonials. Keep a testimonials page front and center on your website so potential clients can see what others have to say about their experience with your business.
If nothing else the most important factor about a website, is it makes you available at any time of day regardless of time. Your website will provide potential clients with an easy way to find about you and what products and services you offer. Websites are giving them an avenue to reach out to you even during off hours when you are not available. Be certain that your website has a contact form for them to conveniently email you!
I strongly recommend that every small business, non-profit and municipality have a website. If you are looking for a reliable website design company in Pennsylvania, give me a call! SockEm Web Solutions has been selected among the Top Web Design Companies In Pennsylvania by Designrush. Find out what others have said about working with me and become one of them!